Boosting is a mechanism for which a post is made available to more people so that more likes, comments, shares or engagement happens that has the possibility to increase the sales from the offer of the post.
Boosting is important because, organically there is a limitation of every post to reach out. In case of a regular or personal post, not meant for a wide range of audiences, its fine with the way it is. But when it is for a business & the investor wants to earn profit by selling products or service, a boosting is like an advertisement & a wonderful mechanism that has the power to bring more visibility to the post. There is separate option & steps to follow for boosting which requires money to pay.
There is a misconception among a lot of users that a boosting is done means the engagements & public response is bound to occur! A boosting means guaranteed generation of leads! But this is not the case! Why? Let’s find it out!
Boosting ensures visibility of your post to wide number of people.
Ultimately people will spend seconds or minutes to that post only if they like it.
There has to be some uniqueness in the post or the subject matter.
There should be a feeling of connection with the audiences with the post.
The text, picture & arrangement of message in the post matters.
If the post does not look attractive no matter how much visible it is, it won’t create engagement.
So, at the end of it, it can be summed up that boosting might bring a good scope take the business or the product offer to a good number of people but that does not mean that all those people who have seen the post will engage with the post too. If they do not like it, they will simply ignore it.
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