Comparison between B2B & B2C models for Digital Marketing
Marketing, an approach consisting of a set of activity forms a connection between a business to its target audience or end user. An entrepreneur may choose between B2B (Business to Business) and B2C (Business to Customer) marketing depending on the products or services s/he is planning to offer. For example, Ali Baba group - one of the largest ecommerce organizations is practicing the both models for reaching their customers.
B2B means transactions between one business organization & another business organization & B2C means transactions between a business organization & an individual customer.
So, between B2B & B2C which model is more beneficial for a Digital marketing? While B2B Marketing focuses on highly concentrated/niche market where target group is more rationally driven and lead generation is more prioritized, B2C Marketing focuses on mass market driven by emotion and Brand awareness gets the more priority.
Let’s see a comparison between B2B & B2C models:
These are some valid points of comparison between B2B & B2C models of digital marketing.
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