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Boosting is not equal to guaranteed sales!
Every business owner on Facebook wants their posts to reach to the maximum number of people. Boosting is a great option for that. But boosting does not mean sales will just rise up rapidly & automatically! Why? Let’s get into the details.
Facebook boosting
Boosting is a mechanism for which a post is made available to more people so that more likes, comments, shares or engagement happens that has the possibility to increase the sales from the offer of the post.
Importance of boosting
Boosting is important because, organically there is a limitation of every post to reach out. In case of a regular or personal post, not meant for a wide range of audiences, its fine with the way it is. But when it is for a business & the investor wants to earn profit by selling products or service, a boosting is like an advertisement & a wonderful mechanism that has the power to bring more visibility to the post. There is separate option & steps to follow for boosting which requires money to pay.
Does boosting guarantee higher sales?
There is a misconception among a lot of users that a boosting is done means the engagements & public response is bound to occur! A boosting means guaranteed generation of leads! But this is not the case! Why? Let’s find it out!
Boosting ensures visibility of your post to wide number of people.
Ultimately people will spend seconds or minutes to that post only if they like it.
There has to be some uniqueness in the post or the subject matter.
There should be a feeling of connection with the audiences with the post.
The text, picture & arrangement of message in the post matters.
If the post does not look attractive no matter how much visible it is, it won’t create engagement.
So, at the end of it, it can be summed up that boosting might bring a good scope take the business or the product offer to a good number of people but that does not mean that all those people who have seen the post will engage with the post too. If they do not like it, they will simply ignore it.
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Why feasibility study is important
Feasibility is often a life saver, how? Let’s find it out!
What is feasibility study?
A feasibility study is testing the viability of a business idea. When an entrepreneur decides to start a new venture & unsure of the outcome, at that time checking for the commercial viability of the project or observing the probable customers, seeing the credibility of the suppliers & the market to operate within is called feasibility study.
The importance of feasibility study
The feasibility study helps an entrepreneur in the following ways:
It tells about the probable customers – if they are ready or not to buy the product.
It finds out if there are strong rivals or not.
Due to this study, a future entrepreneur gets to know about the nature & experience of suppliers.
This study helps to find out whether an idea looks or feels promising only at the conceptualization stage or actually has got the merit to pursue.
A feasibility study shows the market trend while the- would be entrepreneur surveys the market & talks with various parties of a business.
It saves money of the investor or the entrepreneur when the result of the study shows that the business idea is not worth taking up.
It enhances the knowledge of the entrepreneurs as he or she goes through a process of surveying & gathering data regarding business environment.
It fetches alternative ideas as the survey takes place in the market & people get ideas while talking to various parties like customers, suppliers, media, etc.
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