Mastering on Digital Marketing

Mastering on Digital Marketing

MDM

Course Details

  • No. of Classes/ Sessions : 24
  • Total Hours : 72
  • Class Starts :
  • Offline & Online Classes Schedule
    (Saturday to Thursday)

    • Morning Batches:
      • 1st Batch: 08:00 AM – 10:00 AM
      • 2nd Batch: 10:00 AM – 12:00 PM
    • Evening Batches:
      • 1st Batch: 04:00 PM – 06:00 PM
      • 2nd Batch: 06:00 PM – 08:00 PM

Price:  TK. 18,000 (Excluding VAT & TAX)

Contact Details

Midas Center, Level-03, Dhanmondi-27 ,Dhaka-1209, Bangladesh.
+880 1711085680
44.5% discounts on Online Courses!

Offer available for 7 Days

Session Wise Outline

o Familiarity with Digital Technology
o Introduction to Digital Media
o Usage if different technology & media in our daily life
o Benefits of different technology & media
o What is marketing?
o Basic Component of Marketing Strategy & Planning
o 4P’s of Marketing
o Fundamental of Buyer’s Journey
o Get started with Digital Marketing (What, Why & How)
o Digital Research (Audience & Competitor)
o SMART Objective Development
o Principles of Digital Marketing
o 360-Degree Digital Marketing Campaign

o What & Why is Social Media Marketing
o Key Social Platforms for Digital Marketing
o Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter, GMB)
o Buyer’s Journey Alignment with Platforms Behavior
o Community Building Techniques
o Content over Social Media & Hashtag Implementation
o Audience Insight Analysis
o Social Media Marketing Automation

o What & Why is Search Engine for Marketing
o SERP Components
o Google Advanced Search
o What is SEO & Types of SEO
o Key SEO Components
o Common Search Query (Keyword) Types
o Conduct a Keyword Research & Grouping
o Competition Analysis of your Keywords
o Finding your Ranking Opportunities
o SEO Content Plan From Keyword Group
o Convert Keywords into SEO Content
o Buyer’s Journey Alignment with SEO Content
o Introduction to CMS & Create a free Blog with Blogger
o Create a Blog post
o Setup Search Console
o Basic Understanding of HTML Tags
o On-page Optimization (Keyword, Website Structure, Code Validation with W3C, Tags, Image/Video, Sitemap)
o Technical Optimization (Loading Time Optimization, Redirection, Robot.txt, Crawl Error fixing, Broken Link Fixing, Schema Implementation)
o Off-page Optimization (Anchor Tag, Anchor Text, Child Anchor, Nofollow & Dofollow Attribute,)
o Cheap Backlink Building Technique (Comment, Forum, Q&A, Article Submission, Web 2.0, Social Bookmarking, Image/Video/Slide Sharing etc.)
o Quality Backlink Building Technique
o Outreach for Backlink
o Recap of SEO Components

o Facebook Ads Account Creation & Best Practice
o Fundamentals of FB Ads
o Buyer’s Journey Alignment with Ads
o Ads Objective, Copy and Call to Action
o Understanding of FB Ads Bidding
o Introduction to Facebook Business Manager
o Practice Ads with Creative Hub
o Audience Creation
o Ads Campaign Creation
o A/B Testing
o Conversion Tracking & Remarketing
o Ads Report & Measurement
o Introduction to Facebook Business Manager
o Practice Ads with Creative Hub
o Audience Creation
o Ads Campaign Creation
o A/B Testing
o Conversion Tracking & Remarketing
o Ads Report & Measurement

o Paid vs. Organic Search
o Paid Search Benefits
o Google Ads Account Creation
o Google Ads Manager Account vs. Child Account
o Google Ads Account Element
o Understanding of Google Ads Bidding
o Buyer’s Journey Alignment
o Ads Campaign Creation & A/B Testing
o Introduction to Google Display Network
o Display and Video Advertisement
o Conversion Tracking & Remarketing
o Ads Campaign Optimization & Measurement

o YouTube Channel Setup
o Channel Management & Content Planning
o Buyer’s Journey Alignment with your Video
o Video Best Practices
o Upload your First Video
o YouTube Video SEO
o YouTube Analytics and Reporting

o Key Concepts of Email Marketing
o Recipient Sources and Contact Databases
o Subject Lines, Copy Essentials, CTAs of an Email
o Buyer’s Journey Alignment with your Email
o Delivery Factors and Placement Challenges
o Email Service Providers
o Key Campaign Measurement Metrics
o Email Marketing Automation

o Opportunities with Mobile Marketing
o Benefits of SMS
o Buyer’s Journey Alignment with your SMS
o SMS Copy & CTA’s
o SMS Campaign, Types of Campaign & SMS Gateway
o Benefits of Mobile Content Leveraging
o Marketing through Mobile Apps & Games
o Admob

o Needs of Content Marketing
o Content Marketing Concepts and Strategy
o Using Content Research to Find Opportunities
o Developing Goals, Customer Personas, Topics
o Content Types & Formats, Creation & Curation
o Brand Components
o Content Personalization & Seeding
o Content Calendar

o Analytics Fundamentals
o Account Setup
o Key Settings and Navigational Functions
o Setting Goals with Google Analytics
o Tracking Code Installment
o Understanding of Reports (Audience, Acquisition, Google Ads, Behavior, Events and Conversions)

o Core Digital Marketing Strategy Components
o Strategy Purpose
o Strategy for plan communication
o Resource Mapping and Budget Planning
o Setting Campaign Objectives and KPIs
o ROI and Success Metrics Definition & Evaluation
o Optimize Channel and Budget Mix
o Evaluation of Campaign

o Recap of Marketing Purpose
o Recap of Different Digital Media
o Recap of Buyers Journey Alignment with Different Channels
o Recap of Digital Marketing Campaign Management Process
o Certification Ceremony
o Job Offering
o Photo Session & Achievement Celebration